There are various types of web hosting services and it all depends on what you want to accomplish in building your website for your business. You should look at the different options which depend on these following factors:
Complexity of your website – You may want to talk to a developer on the complexity of your website, especially when it comes to graphics and database administration. You may have to consult with an internet specialist on the type of hosting that you need.
Some web hosting services are provided for free but you have to put up with ads that are on the top or bottom of your web site and those ads might not be conducive to the web site that you have developed. If you are going to get a site with ads, then get a free web hosting package that matches with the online ad that’s already there.
Free hosting also has low bandwidth on the internet because of so many people using the free service instead of the paid service. Basically, you also get a free web email account with free hosting services.
Then there is hosting that you pay for that you have more control over when you load and host your web site. You get POP mail access and can create as many emails as you want to which depends on the type of account that you pay for.
Every company has special packages for each and every need. From personal to business servers, even servers for special kinds of operating systems (UNIX, Windows, Linux and Apple) the choices vary depending on what you want to do.
The prices depend on how much space you need on the server to load your applications so you have to take into consideration what you want to put on the server through your website.
If and when you’re interested in starting an online business, there are a lot of things that you have to study first before you can rightfully expect a high return on investment.
First, make sure that your company website has a user friendly interface which basically means links are visible, easily located and properly labeled and that the content provided in the website is complete, interesting, effective and grammatically correct.
There’s the matter of search engine optimization or SEO which requires you to employ a number of strategies that your company website is heard and seen by the right people. Common search engine optimization strategies would be keyword listing, site code optimization and top search engine placement.
Optimize your plan by understanding web hosting. No matter how great your website looks or how effective your SEO strategies are, if you don’t have the right web hosting plan, none of those would see the light of the day because your web hosting plan simply prevents them from being properly uploaded and viewed.
Web hosting is important to your plans if you want your website to have its own niche in the Internet so do read carefully what we’re about to teach you.
You have a couple of choices when it comes to web hosting – you can get it for free or you can spend for it. Naturally, it would be lovely if web hosting would be free for all of us but understand that all the needs of your company website must be met by the free web hosting plan if you want your future to look rosy.
These are key issues to address.
Are you willing to deal with advertisements that may take too much space or would have an irritable effect on your readers? These ads are often required by free web hosting plans because it’s the only reason they can continue letting people enjoy free web hosting.
Are you “cool” with low bandwidth access and minimal web space?
If you’re not okay with the following facts I presented, then I suggest you go with a web consultant and let them handle all of your work.
A web hosting service provides a service that allows individuals and businesses to post web pages to the internet. A web hosting service provider sells or for free (with advertisements on the web page) is a business that provides the servers and technologies to view web-sites on the internet.
Web hosting services are services that customers can utilize after they have purchased monthly dial up or broadband services that allow them access to the internet. Web hosting services use hosting and client architecture to load content to the server so web pages and information can be viewed on the internet in its original HTML format.
A web hosting company will offer clients access to a server that will provide the clients’ content to individuals on the World Wide Web after they make a URL or domain name request. To view pages on the web, you must have a web browser, such as Microsoft Internet Explorer or Netscape Navigator to request the web page from the server after you have purchased internet access.
Web sites are pages that are stored on a computer called a server. The server is a part of a network of computers on the internet or World Wide Web that allows users of the internet to reach your site anywhere in the world at anytime. The internet is open 24 hours, seven days a week around the clock.
Host computers are configured so that when your URL or domain name is typed in, the address will use a pointer routine (look for the address from terminal to terminal) until it reaches the computer that hosts your web-site. Then, if all is okay, your web site should display itself on the users screen.
Hosting companies require that you buy your URL or domain name first before you purchase hosting services. Most hosting companies have a package that will allow you to buy the domain name and hosting at the same time.
You need a web server to put your web site on the internet. Sometimes, owning and maintaining a web server can cost money and it requires someone who knows what they are doing to maintain the server and the website.
A web host can do this for you. They provide equipment and other technical programs that are required to build a customer a website. These hosting companies charge a monthly fee for the service of storing your web site and allowing your web site to be seen on the internet. Within that fee, it allows website visitor traffic to flow through their servers so people can view your site on the internet.
The physical web server does not reside at the consumers home or business which means that the web host services are designated as outsourced services. This means that the hosting organization that you choose has the responsibility to maintain your site structure, files and web pages.
Many web hosts provide excellent services that really assist individuals and business owners. All the weight of maintaining the host servers and application fall on the hosting company and not the individual and as a business owner, this is great because there are so many technical routines that you have to do daily to maintain a server.
When you pick a web host to handle your internet server needs, you achieve the following:
You streamline your internet costs getting the maximum from your hosting provider;
Work with knowledgeable technicians;
and pass IT control functions to the host so you won’t have to worry about maintaining servers and other equipment.
You can self publish your site and use the web host to handle the technical aspects of server management. The host that you choose will give you the capability to load your own site to the server for updates and revisions to your web page. Web hosting doesn’t include developing your site (unless they have a special development program) or the development of certain customized programs. You can develop the programs (website or server side code) or have someone do it for you.
Web hosting is offered in multiple formats based on cost and infrastructure.
How do you choose a hosting provider when there are thousands of hosting companies available online? It’s like going through the yellow pages trying to find burger restaurants. There are lots of them. Hopefully these tips will steer you in the right direction.Important factors in selecting a web hosting company include the percentage of server uptime. 98 to 99% uptime is the dream standard for server uptime, 65% is unacceptable. The higher the downtime of a server, the lower the potential for traffic at your web site. Another consideration is how much space is provided for the files that will make up your web site. How much bandwidth is in your package? Monthly bandwidth is the amount of data transfer allowed for visitors to view and use your web site.
With today’s changing trends in web hosting services, it is important to get as much server space and bandwidth as you can. This will allow for necessary updates and increased traffic to your site as it becomes more popular.
It is equally important when purchasing business web hosting that CGI access is provided; along with features such as MySQL, Real Audio, Real Video, and Cold Fusion (which some companies sell as an add on component). A crucial feature necessary for doing ecommerce is SSL, or Secure Socket Layer. This encrypts all order and credit card information until it reaches you. An SSL certificate can be purchased from most web hosting providers. Displaying it on your ecommerce web site verifies that your site transactions are safe and secure.
We’ve talked about this before in other articles. You will need a domain name that reflects the nature of your business. For instance, a sports business might have a URL that is www.coloradosports.com . To get your own unique domain name, you must first check the availability of the name with a domain name search, offered by domain registrars such as Network Solutions.
There are many service providers to choose from. If you do your homework, you’ll find some good deals that will fit your budget.
There are approximately 68 million .COM domains registered. That’s a lot of domain names out on the Internet that are either already taken or just parked in some obsolete spot gathering dust and all kinds of age. The most common names like loser.com. Jamesbrown.com are already taken by net investors who resell the rights to the names. Can you imagine someone having www.elvis.com ? He’s just waiting on the highest bidder!
There are 900 possible combinations for two letter sequences. If you’re looking for “ET” then you just won’t find it! Even allowing for digits, again every single web address is taken. Of course, that’s ignoring the fact that .COM registrars now mandate a 3-character minimum length, so it wouldn’t be an option.
Many of the three-letter sequences are taken. Adding digits to a domain name creates a number of garbage domain entries. If you’re dying to acquire great domains and unique domain names, they’ll free up sometimes only to be auctioned off through unique domain name sales.
The longer the domain name that you choose, the more that the possibilities are that it could be available presuming that you’re willing to accept an arbitrary sequence of letters and/or digits. For example, most organizations have 4 letter acronyms (WQAM.com and AFTA.org so you may have a chance using over 4 letters to get the domain name that you want in acronym style!
Of course many of the registered domains are ever, visited, with a huge percentage having nothing more than a “parked page” (users pay domain registrars to put up ads for themselves on these type of parked pages). There are so many combinations and back door tricks to domain name cataloging and classification until the possibilities are endless.
The rule is to obtain a domain name that closely resembles who you are about which gives you and identity and brand on the internet.
Bandwidth measures the volume of data transmitted over an internet connection. You have to know how much bandwidth you need while choosing hosting plans.
Be careful when someone claims they provide unlimited bandwidth or monthly transfer. Anyone claiming “Unlimited Bandwidth” is simply lying. There’s no such thing as “Unlimited Bandwidth”.
I’ve never seen any broadband company offering an internet connection as “Unlimited Megabytes per Second.” So, how could a web hosting company, which normally doesn’t even own its own access lines, claims to customers that it will give them “Unlimited Bandwidth”?
Most of the time, high bandwidth sites on these “Unlimited” plans will be disconnected, and no refund given. Normally, the web hosting company will say that the site violated its Acceptable Use Policy or Terms of Service.
Whenever you visit a site promoting “Unlimited Bandwidth” as one of the account features, be sure to visit the Acceptable Use Policy, or the Terms of Service. Read the fine text about the so-called “Unlimited” disclaimer.
When you first look for web hosting services (those who state clearly bandwidth offered), you have to make your best estimation and watch your usage carefully in the first few months. Take these factors into consideration while estimating.
** How many users will access your web site?
** How many pages to be access?
** How big are the graphic and HTML files?
Large audio/video files, computer programs, and file downloads require more bandwidth. Flash web sites use tons of bandwidth. Virtual Reality (VR) and full-length three-dimensional audio/visual presentations require the most bandwidth of all.
Though it is not accurate, but still gives you something to work with until your site has been online for a while and actual traffic statistics have been generated.
Don’t fall for the unlimited bandwidth trap that some companies throw at you.
CPanel is an easy user-interface site that lets you control your host account environment. The main peculiarity of this operating system is that it so simple to use that your below average computer user can’t mess it up. It’s got great features embedded into its panel and some of the features are listed below.
There are such tools available for your use, which are Web Protect (.htaccess editor), Custom error pages, Redirects, Ability to edit MIME types, Ability to edit Apache handlers, Install/Uninstall FrontPage Extensions, Search engine tool submitting and File Manager.
The email program provides you with the possibility to add, remove, and change passwords while managing email accounts. CPanel is also provided by Webmail for the accounts, Auto responders, Forwarders, Mailing Lists, Spam filtering and some more.
Backup allows you to create copies of account files and databases. The backup menu also allows you to download any automatic backups that were downloaded by your CPanel administrator.
Here are different tools to survey your site popularity and efficiency. Those are Webalizer web stats, Webalizer FTP stats, Analog stats, AWStats, View latest visitors, View bandwidth usage and View error log modules.
There is a module that controls FTP accounts (add, remove, change password for its access), Anonymous FTP controls; Ability to change FTP login message and Ability to kill FTP sessions.
You have an ability to add or remove subdomains, Subdomain Redirects and its Stats.
You are provided with tools of SSH access tools, Manage GPG keys and Cron jobs.
There are also Pre-Installed CGI Scripts. Those are Interchange Cart, Agora Cart, Bulletin Board, Java Chat, HTML Chat, phpMyChat, CGI Wrapper (for non-suexec installs), Random HTML generator, Advanced Guestbook, Counter Generator, Java Clock Generator, Java Countdown Generator, Secure FormMail clone, CGIEmail, Entropy Search, Entropy Banner. Network Tools are DNS Lookup and Traceroute. Database Management tools includes Managing MySQL databases and phpMyAdmin access.
For beginners, CPanel has a lot of options that are easy to use. CPanel works with most of browsers, such as IE, Opera, Firefox and others.
Linux/Unix is an alternate type of system that provides hosting for small businesses and companies that run Linux/Unix applications on their personal computers and laptops. The Linux/Unix-based platform is stable platform in the industry.
The Linux operating system was developed by Linus Torvalds as an alternative to other operating systems. Most of its versions are free of costs. The most popular Linux software is Red Hat and Mandrake.
Linux/Unix was only for professionals until a few years ago but the situation has changed. Many ‘small businesses have switched to the Linux/Unix platform because of its open source architecture, meaning that users can structure the system to do what they want it to do.
Web host providers are specializing in Linux/Unix servers and the demand for this type of interface has grown by 40% over the last three years. A Unix-based platform is one of the most reliable operating system that you can ever have. It has a better up time than Microsoft Operating Systems and hosting programs in Linux/Unix are more flexible. You actually can get ore from a Linux/Unix based server than other servers on the market.
Linux/Unix supports a wide variety of application languages, more than any other operating system. The most common applications of such kind include C, C++, Shell, Perl, Tcl, Python, Java and PHP. Databases available for Unix are mSQL and mySQL. The one you choose would depend on what you plan to do on the web and the host that you choose to park your web site.
The Linux/Unix based system comes with its won web development module in some versions of Red Hat Linux that make web site creation easy as 1-2-3. FTP modules are built into the operating system to provide you with an alternative way to load the web site to the Linux/Unix host.
Linux/Unix will become a major force in the future as more small to medium businesses turn towards its hosting platform.
Search Engine Optimization is a way to get directories and search engines to give your websites a better indexing position so that customers or anyone who is looking for your websites can see it. The higher you are in the search engines and directories, the better chance you’ll have doing business on the internet.
Here are simple steps to optimize your websites:
Step 1: Modify your websites – This step includes adding optimized content to all pages in the website.
Step 2: Add tags – Add or make changes to Meta tags, Title tags, H1 tags, H2 tags and alt tags for images, after keywords research.
Step 3: Link building
Website statistics monitoring and conversion tracking
There are offline tools that you can use to optimize your web site and it all involves your URL or your Web Domain name. I would put my web domain name on business cards, stationery, have a sign on my car, use bumper stickers or have tee shirts and coffee mugs made with the URL. I would do everything to advertise my websites offline. This is called offline optimization of your websites.
So web site optimization is both an online and offline deal. Online, you must use keywords to attract customers and get good search engine rankings and offline, you can advertise your URL to the public to get the to visit your web site.